Zachary and Chica think ahead to Character of the Year 2012

BRAND NEW CHARACTERS Zachary Bumpkin, a Build-a-Bear bunny, and Chica Gonzales are rumoured to already be contemplating success at the prestigious Character of the Year ceremony at the end of the year.

Every year, the best new character of the year is chosen from all arrivals since the Christmas before. The Character of the Year for 2011 was Mitzi Bumpkin, sister to Zachary.

Previous winners have included King Cheeky (2003), Ducky Mallard (2004) and Jimothy Bandersnatch (2010). All have gone on to be much loved by Emily. No character of the year has ever been sent to the loft or the Land of Old Toys after winning.

Zachary is a favourite for being soft and 'the perfect pillow', which Chica has established herself instantly as both a Jellycat bunch member and Sunnydale pupil.

Pictured: Zachary and Chica.